our story
Campfire Coffee was founded out of a deep love for specialty coffee and a passion for building meaningful community. The story begins in 2018, when the original owners, Chris Riley and Jessica Riley, felt called to create a welcoming space centered around high-quality, locally crafted coffee. Their vision led to the opening of the first specialty coffee shop in downtown Jamestown. They stewarded that season well, and over time, they felt God lead in a new direction—creating the opportunity for the next chapter of Campfire Coffee.
In August 2021, we were given the opportunity to carry that vision forward. What began as a father-daughter team, united by a shared love for coffee, business, and community, has since grown beyond what we could have imagined. Over the past four years, Campfire Coffee has continued to expand, deepen its roots, and serve our community in new ways.
In 2025, we took a significant step by opening our second location—a drive-thru concept designed to better serve our growing customer base. The support from our community has been overwhelming and encouraging.
At the start of 2026, we entered another exciting season of growth by expanding our leadership team and welcoming Leah Fisher as a third owner. Alongside this, we are thrilled to announce the opening of our third location in Crossville, coming this summer.
Our mission is to bring high-quality specialty coffee to our community in a way that honors the true character and craftsmanship of coffee. We take pride in offering thoughtfully crafted beverages and food—from specialty coffee and energy refreshers to smoothies and lunch options.
More than anything, our goal is to create a space where people can gather, connect, and share meaningful moments together—just like friends around a campfire.
— Janelle Smoker Torres, Ben Smoker, & Leah Fisher